Introduction
If you're reading this, it's likely that you've already heard about the importance of having a website. But just in case, here are five reasons why every creative professional needs a website:
Reason #1: Websites Help Create Credibility
But first, let’s look at the ways your website can help you create credibility.
Websites have become a great way to show professionalism and expertise.
Websites are a great way to show personality, style, and creativity—which is what people want to see when they hire someone for their business or industry!
You can also use your website as an online portfolio where clients and potential customers can learn more about all the things you do, representing all the different sides of yourself as a professional (and human)!
Reason #2: Your Website Is Owned By You
You control your website. That’s right, you own it and control it. You can put whatever content or information you want on it – no one else decides whether or not to approve it. This means that if you want pictures of your work hanging in the background of the website, they will be there! If someone comes across your website and wants to see more examples of what you do, they can simply click on each individual item in order to get a better idea of how much time was put into creating each piece.
This also means that if someone has an idea for what they’d like their logo or design concept turned into (as opposed to just looking at other options), then this can happen without having another party involved in helping them make their ideas come true (and potentially changing those concepts).
Reason #3: Websites Help With SEO (Search Engine Optimization)
SEO is important for your business. It's not just about ranking higher in Google, it's also about getting more traffic to your website. SEO helps you get more conversions and leads, which can lead to more customers. There are several different factors that affect the way search engines rank web pages, including the use of keywords and links from other sites. The goal with SEO is to ensure that your site appears at the top of search engine results when someone looks for products or services similar to yours.
Reason #4: Websites Empower Your Business To Communicate Your Brand's Message Fully And Clearly
When you have a website, it's not just your business or brand that has a voice. You do too. Your website is the perfect place to communicate everything about your company in an organized and easy-to-access way. Through this one platform, you can speak directly to consumers about who you are and what makes your business stand out from other brands in the same industry.
By creating a website that clearly reflects who you are as an individual or business and why people should care about what you offer them, there will be no question whether or not customers want to work with you—they'll know exactly where they need to go when they're ready! This may sound obvious—but if it isn't already happening for your brand, then it's time for change ASAP!
Reason #5: Websites Help Streamline Your Business Workflow
The most obvious reason why a website is beneficial for your business is that it provides an online presence. It’s important to have a website if you want to do business online, but websites can also help streamline your workflow and make running your business much easier.
A site will allow you to manage bookings, sales, and events on one platform. This saves time and reduces confusion about where information should be stored and accessed. You no longer need several different apps or databases open at once – everything can be done through the site itself!
Is it time for you to build (or redesign) your website?
You’re here because you want to build (or redesign) your website. That’s great! But it can feel overwhelming when you start thinking about all the things that need to be done, so let’s break them down into a few more manageable steps:
Figure out what features you want in your site to meet your needs.
Choose a platform on which to build it—there are many options, from WordPress and Squarespace to Squarespace Commerce (for eCommerce sites), Shopify (for online stores), and Wix, which can go from a landing sales page to a full online store. From there, you can hire someone who specializes in building websites for small businesses like yours—and will likely have templates ready for use or a completely custom build from the ground up, depending on your needs.
Conclusion
To conclude, we want to make it clear that we're not advocating for you to get a website right now. But if you don't have one yet, or if your current site is lacking in some way, then it's time to rethink your strategy and explore what options are available for you. A good place to start is by having a go at it on a platform that let's you start out for free, such as Wix.com. If you struggle or do not have enough time to build it yourself, you can contact me here and start by completing a website application form. I can help by offering a quote for a build or redesign, and you can also browse on Who knows? Today might be the day when everything changes for good, and you move towards taking your place with a professional new website.